As much as loyal Tim Hortons customers love getting their coffee at the drive thru every morning, they weren’t getting Tim Hortons Single Serve from the grocery store. Why? Because they didn’t think it would taste the same. To prove to them that it indeed does, Tim Hortons carried their brand perception to the grocery store by bringing the experience of the drive thru to the coffee aisle, in what was called, the Cart Thru. From the signage, to the speaker box, to the drive-thru window built right into the shelving of the coffee aisle, customers enjoyed a familiar experience, and a familiar taste, in a place they wouldn’t expect to.

This campaign won Bronze for Best in Point-of-Purchase at the Marketing Awards and Merit for Graphic Design, Environmental Design at the Advertising & Design Club of Canada.