When Kayte and Kristi purchased Floré Canadian Incense in 2019, they wanted to take the brand’s original design from 1982 into a new era without losing the original spirit the brand had spent the last 40 years building. We wanted to maintain Flore’s brand as the bright, whimsical, and natural incense company long-time customers knew them to be while also attracting new ones.

Focusing on the customer’s main point of contact with the brand’s design, the packaging, we worked together to pare down and remix the original designs into something that is simple, modern, and vibrant. Once established, this visual language lent itself to the development of brand-new designs for new fragrances as the line expanded. Together we have grown this into a unique brand identity that is showcased across their online retail, social media platforms, and promotional materials.